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Kel Richards'
Ozwords

Kel Richards' OzwordsKel Richards' OzwordsKel Richards' Ozwords

The Ozword of the Day: "Creative-Intuitive"

As far as I can make out, ‘creative-intuitive’ is a new profession. 

So, if you are interested in changing your profession by moving into a bold new one—read on. 

I discovered this expression ‘creative intuitive’ in an article in The Australian newspaper (actually it was a reprint of a Wall Street Journal article). 

In the course of the piece the writer told us about ‘Lisa Ruby Rosman, a Brooklyn-based creative intuitive whose clientele includes artists as well as entrepreneurs, physicists and architects who are struggling with their life choices.’ 

Look at that sentence again—it seems to make out that ’creative-intuitive’ is a job, a profession, someone could choose to take up—as in, ‘I think I’ll be a hairstylist, no, on second thoughts I’ll be a creative-intuitive.’ 

Which leaves us to puzzle exactly what a creative-intuitive is, and what they do (and according to the quote from the WSJ they get paid to do it!) 

Separately the words are not puzzling. 

‘Creative’ is recorded in English from the early 1500s, with the meaning of: ‘involving imagination or original ideas as well as routine skill or intellect.’ 

Which is clear enough, we all know what ‘creative’ means. 

‘Intuitive’ comes from much the same period and means ‘mentally looking at something, contemplating something.’ 

Although these days I suspect we think of ‘intuitive’ has being more like instinct than rational thought. 

In fact, the Longman Dictionary of Contemporary English explains ‘intuitive’ in these words: ‘an intuitive idea is based on a feeling rather than on knowledge or facts.’ 

I’m starting to feel sorry for those artists, entrepreneurs etc. who are going to this person for help with their life choices and end up being guided by feelings rather than knowledge or facts. 

Leaving out knowledge and facts never strikes me as a particularly good idea. 

According to one website: 'Creative-Intuitive refers to the ability to generate new ideas or insights without relying on conscious reasoning. It involves a subconscious process where individuals can quickly identity valuable or useful creative ideas, often described as "gut feeling" or instinct.' So perhaps this person who calls herself a ‘creative-intuitive’ should change her job title to ‘gut feeler’ (although, I suppose, that might put off some would-be clients). 

So, that’s as far as I got in my investigation into this new job title—it seems to involve paying little attention to knowledge or facts and turning off conscious reasoning. 

Perhaps you’d better stick to your current profession! 


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If you'd like to see my A-Z list of Aussie slang, you'll find it here in the Australian Geographic website -- A-Z list of Aussie slang. Here’s the link: The A-Z of Aussie slang - Australian Geographic


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THE AUSTRALIAN LANGUAGE

Kel Richards has been reporting on the Australian language for more than 30 years, and is the author of ten books about words and language. He has been described in one newspaper article as "the wordsmith to the nation." Kel is a veteran Australian author, journalist and broadcaster. In a long and distinguished career he has hosted ABC radio's flagship daily current affairs show "AM" and his own talkback shows on commercial radio. For 12 years Kel wrote and presented the popular daily feature "Word Watch" on ABC NewsRadio. For several years Kel was a member of the Standing Committee on Spoken English (SCOSE) at the ABC. Kel presents the weekly "Words Matter" segment on Peta Credlin's program on Sky News, he writes the "Language" column for The Spectator Australia and the "Ozwords" and "Placenames" columns for Australian Geographic. Kel joins John Stanley on 2GB, 4BC, 2CC and the Nine Radio Network each week for "The Word Clinic."

Ozwords appears in every issue of AUSTRALIAN GEOGRAPHIC.

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