• Home
  • Contact
  • History
  • Q and A
  • More
    • Home
    • Contact
    • History
    • Q and A
  • Sign In
  • Create Account

  • Orders
  • My Account
  • Signed in as:

  • filler@godaddy.com


  • Orders
  • My Account
  • Sign out

Signed in as:

filler@godaddy.com

  • Home
  • Contact
  • History
  • Q and A

Account


  • Orders
  • My Account
  • Sign out


  • Sign In
  • Orders
  • My Account

Kel Richards'
Ozwords

Kel Richards' OzwordsKel Richards' OzwordsKel Richards' Ozwords

The Ozword of the Day: "Brazen heist"

Ever since the astonishing theft of the French crown jewels from the Louvre Museum of I have struck by how often the expression ‘brazen heist’ has been used to describe the theft. 

Let’s look at those two words separately. 

The word ‘heist’ began life (in the 1930s) as an American slang variation on the word ‘hoist.’ 

And ‘hoist’ is an ancient word (of Germanic origin) and just means ‘to lift.’ 

When someone steals the French crown jewels, they ‘lift’ them and carry them way—they ‘hoist’ them—making their theft a ‘heist.’ 

As for ‘brazen’—this appeared in Old English more than a thousand years ago and (literally) meant ‘made of brass.’ 

In fact, as you can see, ‘brazen’ is constructed from the word ‘brass.’ 

Where ‘brass’ came from is (the Oxford says) ‘unknown’—but there are related words in Old Swedish and Danish. 

The Old English ‘brass’ was, usually at least, an alloy of copper and tin (that is, ‘bronze’); in much later times the alloy of copper and zinc came gradually into general use and became the ordinary ‘brass’ of England. 

In its earliest times ‘brass’ was known principally for its hardness. 

And it's this quality of ‘hardness’ that gave us the metaphorical extension where ‘brass’ and ‘brazen’ were used to mean something like ‘hardness of heart’ or boldness. 

The Merriam-Webster says it means ‘marked by shameless or disrespectful boldness.’ 

From at least the 1600s (and perhaps slightly earlier) ‘brazen’ was used to mean ‘a type of insensibility to shame: hence, Effrontery, impudence, unblushingness.’ 

And both ‘brazen’ and ‘brass’ continue to be used in that way up until today. 

If someone is pushing themselves forwards in a bold and insensitive way, we can still say either ‘he’s got a lot of brass’ or ‘he’s being brazen.’ 

And we have the common simile ‘as bold as brass.’ 

Which is exactly what the Louvre thieves were—bold as brass! 

Hence, when they lifted (or ‘hoisted’) those jewels it was a ‘brazen heist.’


The November-December issue of Australian Geographic is in newsagents now. On the front cover is the tiny pygmy possum, and inside are my two small columns -- one on 'Placenames' and the other on 'Ozwords.'


What is the unspoken truth about climate change? I spell it out in my latest column for Sky Online. You can read it here:   

https://www.skynews.com.au/insights-and-analysis/climate-change-cannot-be-stopped-the-fiveword-slogan-liberals-can-use-to-shift-the-debate-in-their-favour-on-net-zero/news-story/f85bab5d88072075fabcb745aa6a3ebb 


TO SUSCRIBE TO THE FREE DAILY NEWSLETTER SCROLL FURTHER DOWN THIS PAGE >>>>>>


BOOKS:


* My latest book is Sherlock Holmes: 5-Minute Mysteries -- containing 50 new stories I have written about the great detective. You can find it on Amazon. Just go to Amazon and type in Sherlock Holmes: 5-Minute Mysteries in the search panel. Or use this link:  h  Amazon.com.au : Sherlock Holmes 5-Minute Mysteries Kel Richards 


* My book "Defending the Gospel" is now in a second, fully revised, edition. You can find it here:  Defending the Gospel – matthiasmedia.com.au 


* If you're looking for my recent book "Flash Jim" you'll find it here --  Flash Jim, The astonis

hing story of the convict fraudster who wrote Australia's first dictionary by Kel Richards | 9781460759769 | Booktopia 


* You can find all Kel's books currently in print here --  Booktopia Search Results for 'kel richards'. We sell books, hardback, paperback, audio, CDs.  

 

* And also here --   Amazon.com.au : Kel Richards 


* And you'll find more here --  Search: 4 results found for "Kel Richards" – matthiasmedia.com.au 


* Many of Kel's out of print books can be found at ABE Books --  Kel Richards - AbeBooks explaining words explain the term


BY THE WAY...


If you'd like to see my A-Z list of Aussie slang, you'll find it here in the Australian Geographic website -- A-Z list of Aussie slang. Here’s the link: The A-Z of Aussie slang - Australian Geographic


The liveliest part of this website is usually the Q and A page -- be sure to check it out from time to time.

Subscribe

THE AUSTRALIAN LANGUAGE

Kel Richards has been reporting on the Australian language for more than 30 years, and is the author of ten books about words and language. He has been described in one newspaper article as "the wordsmith to the nation." Kel is a veteran Australian author, journalist and broadcaster. In a long and distinguished career he has hosted ABC radio's flagship daily current affairs show "AM" and his own talkback shows on commercial radio. For 12 years Kel wrote and presented the popular daily feature "Word Watch" on ABC NewsRadio. For several years Kel was a member of the Standing Committee on Spoken English (SCOSE) at the ABC. Kel presents the weekly "Words Matter" segment on Peta Credlin's program on Sky News, he writes the "Language" column for The Spectator Australia and the "Ozwords" and "Placenames" columns for Australian Geographic. Kel joins John Stanley on 2GB, 4BC, 2CC and the Nine Radio Network each week for "The Word Clinic."

Ozwords appears in every issue of AUSTRALIAN GEOGRAPHIC.

Got a question about Aussie words?

ASK KEL

Copyright © 2025 Ozwords - All Rights Reserved.

Powered by

  • Home
  • Contact
  • History
  • Q and A

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept